Linking strategies have long been the base of many SEO firms. And for good reason...it worked? The landscape is changing and that can be good news and bad news.

It's a common problem especially with new businesses. You want everything you do and everything you can do to be out there in the public eye. But consider this. If I can't look at your website and determine what one thing you do well, neither can Google! Niche marketing a necessary small business strategy. Understand what you do really well and market that! Don't go after the larger competition with everything they do. Go after the one thing you know you can beat them up on!

I've said it many times to clients, don't try to game the system. You might get some short term gains but in the end, you'll get caught. It's not like the internet police will put you in jail but you're gonna think that's where your website is if you don't play by the rules. In the end it has been and always will be about good, authoritative content, easy navigation, informative inbound and outbound links and common sense.

We know Google’s algorithm changes daily. Some insist that the reason is so no-one becomes complacent with their rankings. A well run business demands a predictable environment. However, an excellent business in today’s market must also know how to deal with change. Google is part of that changing landscape. By maintaining a modest pay-per-click account, any business can hedge their bets against the less than predictable changes in the Google landscape. But let’s give Google the benefit of the doubt and assume that their changes are evolving to a more quality driven search.