Many of my clients use Reach Magazine to generate leads through active discounts. It’s not a bad tactic and deal shopping, even of the paper variety, is far from dead! Online discount selling is also a major advertising tactic through the likes of Groupon, Living Social and even Google and Facebook pay per click ads. Without a strategy, this can very quickly turn into a lot of business that generates little or no profit. The “spaghetti at the wall” approach to discount selling is almost never the right strategy unless you’re just trying to unload inventory that is just otherwise taking up space. Here’s a list of key tactics that can help you turn a discount sales campaign into a long-term profitable and repeatable business strategy.